Okay, imagine you’re on a trip and every sign you come across, instead of indicating “Turn Here,” has a two-paragraph explanation of exactly what to do. It describes the radius of the turn, the precise speed at which the turn should be approached, and so forth.

Now imagine your website as a road. What directions are you giving your visitors? Are you getting them from point A to point B quickly and effectively? Too often, websites are filled with verbose copy that will never be read. So in an effort to get our websites in shape we need to trim the fat. More

Recently a client asked us how to measure the success of social media campaigns.   This client is in the early stages of planning Facebook pages, Twitter, blogs and forums initiatives. More

If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department. More

A website is more than just an online presence. Properly created by a professional team, it becomes a valuable investment. Take care of your website, and it will take care of you and your brand for years to come. More