The history of branding goes back nearly 4,000 years; it was originally conceived to promote ownership. Branding today represents something far more complicated and even elusive for many companies. Today the concept of branding has much more to do with engagement than with ownership. And the act of branding has less to do with a product or service and more to do with the way a company engages an audience with that product or service. More

The outrage has been amusing to say the least and the vehicles for protest are the usual suspects: blog postings, twitter updates – even petitions … no we’re not talking about health care… we’re talking about something much more serious – typefaces! Specifically, Ikea’s recent decision to switch from using Futura, a classic typeface that they have successfully used for 50 years, to Verdana, a font designed for Microsoft back in 1996. More

There’s been a lot of buzz about HTML 5 lately. I’ve seen a wave of articles talking about the new version of HTML in the RSS feeds I follow. Work on HTML 5, which commenced in 2004, is far from complete, but we’re starting to see some new and exciting features being released in the current draft. More

Recently a client asked us for our opinion on a Digimag (or whatever-you-call-it) service called Ceros. I’ve seen this technology grow in popularity over the years, and I have to admit Ceros has taken it to a higher plane. Their product and experience is rich with video, animation and interactivity – but so what. More

Everyone–designer and developer alike–has a set of tools to rely on that make the day go smoothly. We all have tricks that help us be more productive and more efficient–and take less Tylenol! More