Your flaky freelance designer has abruptly closed up shop to go backpacking across Europe, leaving you without any assets or files from your business collateral or website.
After partnering with a new, reliable agency, you need to track down your favorite stock photos used in all of your business collateral–but how?
A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough. With every tweet your followers are reminded of your existence, and if you are lucky enough, they may even click through to any links you provide. But harnessing the power of social media in a carefully orchestrated campaign utilizing all the major platforms? That’s an entirely different proposition – and quite a feat if it can be pulled off. Despite the challenge, that’s exactly what the creative team behind Old Spice did.
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