David's Posts

  • 2

    The Inside Track on Good Behavior

    David Loewy

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    With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well. That’s because behavioral marketing has proven to be more effective than non-targeted advertising, converting consumers into buyers at more than two times the rate. It’s also more profitable, generating 2.68 times the revenue per ad than non-targeted advertising, according to the Network Advertising Initiative.

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  • 0

    Never Too Big to Socialize

    David Loewy

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    “So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates. More

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  • 0

    New Faces at Loewy Design

    David Loewy

    loewynewfaces

    If you’re like me, the week after Labor Day feels like the start of a new year. We’re done with vacations, the kids are back in school and a new season is just around the corner. September’s all about new beginnings – it’s a launch pad for fresh ventures and adventures, and Loewy Design is ready with key additions to our ground crew.

    In the past few months we’ve grown our lineup to reinforce our talents in technology, design, strategy and account management. Our core team – David, Donald, Marc, Selina and LeAnna – is proud to welcome new faces and assets on board.

    On the technology side we’ve added Senior Developer Nitin Menon as our tech lead. Nitin’s expertise and skill sets include application development, e-commerce and content management systems. He specializes in PHP, MySql Databases and Cold Fusion. Nitin brings with him over 8 years of experience from interactive agency Big Buzz.

    We’ve tapped Executive Producer Angela Florie to manage our internal and external growth as our client roster continues to expand. Angela hails from TMP Worldwide, an interactive agency specializing in online marketing and communications. Angela provides strategy, marketing and account management and helps us stay on track and on budget.

    We’ve strengthened our design team with Senior Designers Casey Bartholomew from Big Buzz and Ryan Barresi from NBTY. Both top web designers with diverse talents, they provide strategy, information architecture, design and front-end development. We’ve also hired new programmer Ellie Roepken, who specializes in PHP, content management systems and front-end development, and designer/front-end developer Jason Friedberg.

    We’ve been working hard this summer on many exciting startups, redesigns and online marketing campaigns – and also on building our group and fine-tuning our process. Now, we’re thrilled to kick off fall with the right team for what’s next, fully powered up to do what we do best – offer complete online branding and marketing solutions.

    Meet our new teammates.

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  • 0

    In e-commerce we trust

    David Loewy

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    If you own a successful brick-and-mortar store, you’ve built it by providing high-quality products or services to your customers. You’ve earned their trust for a variety of reasons: they found what they needed, they like your prices, their friends shop with you, you’ve been around for years…and so on. So how do you build the same trust and confidence with an online store? More

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  • 6

    Oops Marketing

    David Loewy

    Oops Marekting

    There seems to be another scammy trend brewing in email marketing. Recently I’ve been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement. I like to forgive and forget as much as the next guy, but when the apology requested is nothing more than a trick to get me to open an email, I’m opting out. More

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  • 1

    I want my “open” Web TV

    David Loewy

    web_tv

    When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big box with a wired keyboard that made your TV into a monitor for accessing the Internet. Microsoft bought WebTV, but it never took off; it was very clumsy, with a bad browser among other shortcomings (not surprising). Now here we are in 2010, and you can plug your ethernet cable or wi-fi into your TV. Presto, you’re on the Web—sort of. More

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  • 1

    Social brand continuity

    David Loewy

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    Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of best practices, and advocacy. The conference was billed as an “un”conference, which made the event conversational, collaborative—and at times a little too “un”structured. Still, it was a good experience. More

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  • 1

    By the book

    David Loewy

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    I recently gave a lecture to the advanced web design class at Farmingdale College. When I met up with professor Jack Harris, he informed me that the kids, mostly juniors and seniors,  saw Loewy Design’s page in the Flash/Dreamweaver Genius Guide, and they were looking forward to meeting with me. A bit embarrassed and very flattered, I asked Jack what book was he talking about and where could I get one. More

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  • 10

    Those digi-page-flipping-magazine things

    David Loewy

    digi_blog

    Recently a client asked us for our opinion on a Digimag (or whatever-you-call-it) service called Ceros. I’ve seen this technology grow in popularity over the years, and I have to admit Ceros has taken it to a higher plane. Their product and experience is rich with video, animation and interactivity – but so what. More

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  • 0

    If the tools fit…

    David Loewy

    blog5_art

    If you’re running a small business, at some point you probably thought: “there’s got to be a better way.”  As small businesses become larger ones, systems and processes tend to get more complex.  Yet sometimes the best solutions have fewer bells and whistles but fit better with the culture and operation of the company. More

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