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    Measuring up social media

    David Loewy

    fuel_pump

    Recently a client asked us how to measure the success of social media campaigns.   This client is in the early stages of planning Facebook pages, Twitter, blogs and forums initiatives. More

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    Was it Worth a redesign?

    David Loewy

    worth

    If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department. More

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  • 4

    Are you blog-ready?

    David Loewy

    blog_art1

    Welcome to our venue for getting personal.  This is where we’ll share our know-how and stay in touch with our professional community. It’s also a platform for others to speak out on trends, best practices and their own insights. It’s a space to open up about our experience and our experiences, and process our processes…and I’ll start off with our thinking about this very blog. More

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