I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my soul that this is true, but I also know it’s not enough. More
Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader. More
I truly love this time of year. Getting together with family and friends. Sharing a fantastic meal (my wife is a wiz in the kitchen). Even the hustle and bustle of shopping doesn’t get me down. I don’t think we have Thanksgiving often enough. More
In a previous post, I talked about trimming the fat from content. But let’s face it: trimming the fat assumes you had good meat to start with. In a world where people have precious little time, if you’re thinking site redesign, content strategy has to be a main priority. More
The history of branding goes back nearly 4,000 years; it was originally conceived to promote ownership. Branding today represents something far more complicated and even elusive for many companies. Today the concept of branding has much more to do with engagement than with ownership. And the act of branding has less to do with a product or service and more to do with the way a company engages an audience with that product or service. More
Everyone knows the economy is bad. I was talking to a friend in the home construction business the other day. His business has dropped nearly 60 percent, and he’s doing better than most in his field. He thinks that a tide of rising inflation over the next six to twelve months will make the economic situation even worse. We’ve all been told that we have to weather the storm. I see it a little differently. I’m a surfer. When a storm comes, I don’t just weather it, I relish it. More
Okay, imagine you’re on a trip and every sign you come across, instead of indicating “Turn Here,” has a two-paragraph explanation of exactly what to do. It describes the radius of the turn, the precise speed at which the turn should be approached, and so forth.
Now imagine your website as a road. What directions are you giving your visitors? Are you getting them from point A to point B quickly and effectively? Too often, websites are filled with verbose copy that will never be read. So in an effort to get our websites in shape we need to trim the fat. More
Does your website look bloated, out of shape, older than it really is, full of a lot of non-nutritious garbage thrown in by the marketing and technology directors who came before you? If your website were a person, would it feel good about itself? Like it or not, your website does have a personality. And if you’re reading this, it probably has one that you want to change. Your website wants to be healthy, look young, and run faster, and you can make that happen. In this series of blogs that will come out over the next few weeks and months, I’m going to talk about putting your website on a diet, trimming unnecessary content, giving it a more youthful glow, and optimizing it to run faster and rank higher in search engines. More
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