Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay.

Like the DVR did away with having to clear your schedule to make it home to watch your favorite show at 9PM, dedicated shopping apps can let you shop whenever you feel like it without having to rush home to your laptop or even worse – the store.

Amazon Mobile

With about a year on the competition, Amazon Mobile has had some time to refine what was an already great app last holiday season. Being able to see an item in a b&m store, look it up on Amazon, find a better price and purchase it before you even make it back to your car is a pretty cool experience.

Best Buy

Best Buy’s app provides great interaction with their physical stores by allowing you to search inventory and reserve an item at a location close to you. I did find that I had to jump through as many hoops as I would have to on the desktop to actually place an order, which is something that the Amazon app managed to avoid. But still, being able to browse the weekly ad and see what they have on sale saves you a little time digging through the newspaper and a bunch of time actually going to the store.

Target

The Target app has the most limited purchasing options of the three. You can browse anything in the store and like the Best Buy app, see the weekly ad deals, but if you want to purchase an item, you are kicked over to the full-flavor html site which really defeats the whole purpose of mobile shopping. The coolest thing the Target app does though is allow you to set your local store and not only will it tell you if an item is in stock – it will tell you what aisle you can find it in.

Mobile shopping is still in it’s infancy but the experience is really beginning to take shape. Already there are expectations forming of just how the experience should work and it’s interesting to see all the major players take a stab to see what works.

For b&m stores, location awareness, stock checking and item reservation are a must because they save customers time and pull customers into the store. For online-only stores, robust personalization options and one-click purchasing (or as close as you can get to it) are important to recreating the impulse purchase, press-a-button-and-get-it experience that has worked so well for Apple’s iTunes and AppStore.

The relentless commercials for remote backup almost had me convinced to retire my arcane system of external usb drives and cases of DVDs on my bookshelf. Then a couple of weeks ago that little bit of doubt I was feeling became a reality for users of the T-Mobile Sidekick when a server failure at Microsoft’s Danger division left them holding a dataless hunk of plastic. Sidekicks rely on the servers at Danger to store things like contacts, photographs, notes, to-do-lists and other important user data. Sidekick users could do little but wait for Microsoft to restore the data. The interruption was so bad that T-Mobile temporarily stopped selling Sidekicks.

Periodic outages of cloud based services are to be expected but you would never guess that with the dependency that many of us have on them. Take Gmail for instance – when it goes down for even a minute people freak out. (Hopefully Twitter is available for you to see that link.) Now imagine if your Gmail account just goes poof one day. Unlikely, but many of us would be crushed because backing up Gmail is just not something people do and as a result, our only copy of some of our most important information is in the hands of Google. And that’s the real crux of the problem – the instant gratification of not having to worry about physical media backup is at odds with the long term realization that our important data is in the hands of others. Is the Sidekick issue a hint of what’s to come? Are we doomed to an event of large scale data loss?

We’ve been trained that backing up our data is our responsibility, and I may feel like I am doing the responsible thing by utilizing a remote backup service as a safety net in case of fire or theft, but it’s looking like I may have to start – you guessed it – backing up my online data to physical media in my home. Think of the absurdity of remotely backing up my data to Carbonite for example and re-backing that up to over a hundred DVDs. Anybody looking for a job as a professional backer-upper?

Everyone–designer and developer alike–has a set of tools to rely on that make the day go smoothly. We all have tricks that help us be more productive and more efficient–and take less Tylenol!

Here’s my list of tools that I use on a daily basis:

CSS/HTML/JavaScript Helpers:
Firebug (FireFox Add-on)
This is probably my top choice for front-end development. You can see/edit/remove CSS styles and HTML markup on the fly with this great resource. It also has many built-in features that allow you to debug JavaScript code right from the browser.

Web Developer Toolbar (FireFox Add-on)
This tool is similar to Firebug in the functions it offers. I find the combination of the two to be useful; I choose between them depending on the situation. The Web Developer Toolbar’s auto population of form fields saves lots of time, and the inline ruler is quite handy when comparing designs to markup.

Dust-me Selectors (FireFox Add-on)
This is a helpful tool to keep stylesheets as lean as possible. It extracts all the selectors from all the stylesheets on the page you’re viewing, then analyzes that page to see which of those selectors are not used. It then stores the data, so when you test subsequent pages, selectors can be crossed off the list as they’re encountered.

HttpFox (FireFox Add-on)
HttpFox monitors and analyzes all incoming and outgoing HTTP traffic between the browser and the web servers. This resource is useful if you need to know what files are being requested from a web server and you can’t get that information directly by viewing the source code.

CleanCSS
CleanCSS is a powerful CSS optimizer and formatter. It takes your CSS code and makes it cleaner and more concise.

Tabifier
If you work with messy coders or inherit old code that hasn’t been kept neat, this tool will save you lots of time and eyestrain by correctly indenting the code and making it easier to read.

Browser Testing:
XenoCode Browser Sandbox
You don’t have to keep installing different browsers; XenoCode lets you run the browser of your choice virtually from its servers. This service essentially sandboxes the browser, allowing you to run it without changing any of your computer settings. I usually have IE6 and 7 running along with my installed version of IE8.

IENetRender
Here’s another handy tool; it allows you to see real-time screenshots of your page in many versions of IE.

Browsrcamp
If you develop on a PC, Browsrcamp allows you to see screenshots of what your page will look like in MAC Safari. I’ve found that the PC version of Safari doesn’t always render pages consistently.

W3C Validator
This choice is an obvious one. Validation keeps developers honest and squashes most problems before they become headaches.

Version Control:
Assembla
Assembla offers a nice control panel interface for your version-controlled spaces. This particular one runs on Subversion. Even if you’re coding a project all by yourself, I would recommend some kind of version-control software as a must-have. It will save you hours of time.

Tortoise SVN
This is a great SVN client that ties right in with the Windows Explorer Shell. (Sorry, MAC users.) There are numerous subversion clients out there, but this one is my favorite because it runs silently in the background until you need it.

Server Environment Information:
Builtwith
Builtwith is a web technology information profiler; it lets you find out what a given site is using.

Domain Name Details
The name says it all. This is a good place to find answers to most of your common questions about domain names quickly.

This list is by no means exhaustive. There are lots of great products out there that you may find just as useful. It’s really all a matter of preference and comfort. What tools do you use in your development cycle? Feel free to share!

If you’re running a small business, at some point you probably thought: “there’s got to be a better way.”  As small businesses become larger ones, systems and processes tend to get more complex.  Yet sometimes the best solutions have fewer bells and whistles but fit better with the culture and operation of the company.

Case in point:

Years ago, as an independent contractor in a home office, things were relatively simple. I did it my way, flying by the seat of my pants with my own systems and processes, which mostly meant a good memory and lots of post-its. Thankfully, the business has grown and I’m now managing seven people, freelancers, a full office, accounting systems, networks, and an upcoming office expansion. With growth comes complexity, so my staff and I are constantly evaluating tools to make our lives easier and our work better.

What we’ve found is that the newest and most elaborate products are not always the best for us.  Our company and culture is unique, so this year’s “Top 10 Solutions” may not necessarily work for us.   The tools and technologies that we use to run our business have to match our group’s abilities and their willingness to embrace them.

Our time-keeping software, for example, is a simple application that has become our most important tool.  While my staff finds it a pain to account for every minute of their time, they appreciate that the system helps us estimate costs and profitability (right guys ).  Without these metrics, we would be unable to measure our success.

We use a system called TimeFox.  As a group we went through demos, free trials and testing before we committed to it. We listed our needs and sought a system that was easy to use and quick to put in place, bypassing software that included more features but was more cumbersome to use.

Another tool that needs careful evaluation is our project management software because it is used by clients who have different levels of expertise. Basecamp is a tool we often use if clients are web savvy and detailed oriented. For clients who need a simpler solution we’ll use Backpack, which is an easy to use intranet storing and sharing information with a virtual team.

Now that we are moving to a larger office, we are researching phone systems.  I think we’re close but I’ll let you know (any good ideas out there?). One thing is already clear: we’ll be guided by our experiences and won’t feel compelled to acquire a system with a lot of extraneous features that aren’t right for us.

Welcome to our venue for getting personal.  This is where we’ll share our know-how and stay in touch with our professional community. It’s also a platform for others to speak out on trends, best practices and their own insights. It’s a space to open up about our experience and our experiences, and process our processes…and I’ll start off with our thinking about this very blog.

So how do we –or you– know if it’s right to launch a blog? Or the right time? When it seems like everyone’s already blogging, why should anyone start something new?

In our case, we’ve been recommending blogs and social media for clients for sometime now, as part of a robust integrated marketing strategy including other initiatives like email campaigns, search marketing, PR, speaking at conferences, etc. We set our own marketing priorities just as we would advise our clients. First we redesigned our website so that it effectively presents our experience, services and brand personality, and rigged it so it brings in leads and subscribers to our newsletter. Second, we swore to doing our monthly newsletter, Loewy’s Latest, with no excuses, once a month. Now is the blog, and next up is our Facebook Page, Twitter…all the social media we provide the strategy, design and technology for to our clients.

Basically, before starting to roll out social media for our own company, we spent time generating a sort of critical mass through other outlets: optimizing our website to build more traffic, creating a larger pool of contacts through our email newsletter. Now that we’ve achieved that critical mass, it’s time for us to take it further – expand our network and allow the conversations to become less one-way.

A blog is an appropriate choice for us because it’s a good fit with our brand: conversational, friendly, smart, and collaborative.  It’s also a good fit with our goals. We have a lot of experience to communicate but we’re also are always looking for ways to improve and stay on top of emerging trends. Our blog will let us do both.

So how’s your website doing? Does your online identity fit your branding strategy? Does your website’s overall experience match the quality of your products and services?  Are you getting leads, selling products, building awareness or even getting traffic?  If the answer is yes, then maybe you’re ready to do a blog – because you have an audience, a tone of voice and a network. You’re ready to be a thought leader in your industry or at least have an opinion. Of course you can have a blog without a corporate website, and you can even make money at it.   But if you’re like us, and most of our clients and peers, your website is critical for doing business online, disseminating information, and creating the first point of contact for all potential customers.

Let’s say you’ve got it all together and you’re ready get started.  Keep your blog focused, stay in tune with what you know and be relevant to your game.  Yes, there are many blogs in your industry, but any niche or network can use fresh thinking, so don’t be apprehensive. Like any tool, if it is available and right for you, then use it.  Make sure it doesn’t duplicate what your site is already doing for you and your audience – consider it an avenue for a different kind of messaging and communication.

For us, we understand that our audience is an intimate group of professionals looking to share best practices for doing business online. In upcoming posts we’ll be engaging our network and sharing our points of view on what we do best: providing the strategy, design and technology to companies that value the power of the internet. We’re kicking off the dialogue with several topics each month, coming from senior Loewy staffers with different areas of expertise.

Here’s to getting social. We’ve opened the floor, now we invite you to join the conversation…and if commenting is not your thing, just stop by and say Helloewy.