Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of best practices, and advocacy. The conference was billed as an “un”conference, which made the event conversational, collaborative—and at times a little too “un”structured. Still, it was a good experience. More
I recently gave a lecture to the advanced web design class at Farmingdale College. When I met up with professor Jack Harris, he informed me that the kids, mostly juniors and seniors, saw Loewy Design’s page in the Flash/Dreamweaver Genius Guide, and they were looking forward to meeting with me. A bit embarrassed and very flattered, I asked Jack what book was he talking about and where could I get one. More
The outrage has been amusing to say the least and the vehicles for protest are the usual suspects: blog postings, twitter updates – even petitions … no we’re not talking about health care… we’re talking about something much more serious – typefaces! Specifically, Ikea’s recent decision to switch from using Futura, a classic typeface that they have successfully used for 50 years, to Verdana, a font designed for Microsoft back in 1996. More
Recently a client asked us for our opinion on a Digimag (or whatever-you-call-it) service called Ceros. I’ve seen this technology grow in popularity over the years, and I have to admit Ceros has taken it to a higher plane. Their product and experience is rich with video, animation and interactivity – but so what. More
Although CSS3 is still officially in the works, the recent releases of Safari and Firefox have given us a few new CSS tools to experiment with. Designers may specifically be interested in the following features that accomplish with a few lines of code, things that we would normally do with graphics. More
If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department. More
Does your website look bloated, out of shape, older than it really is, full of a lot of non-nutritious garbage thrown in by the marketing and technology directors who came before you? If your website were a person, would it feel good about itself? Like it or not, your website does have a personality. And if you’re reading this, it probably has one that you want to change. Your website wants to be healthy, look young, and run faster, and you can make that happen. In this series of blogs that will come out over the next few weeks and months, I’m going to talk about putting your website on a diet, trimming unnecessary content, giving it a more youthful glow, and optimizing it to run faster and rank higher in search engines. More
Welcome to our venue for getting personal. This is where we’ll share our know-how and stay in touch with our professional community. It’s also a platform for others to speak out on trends, best practices and their own insights. It’s a space to open up about our experience and our experiences, and process our processes…and I’ll start off with our thinking about this very blog. More
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