Online Strategy

  • 2 01.26.11

    The Inside Track on Good Behavior

    David Loewy

    iStock_000013466111Small

    With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well. That’s because behavioral marketing has proven to be more effective than non-targeted advertising, converting consumers into buyers at more than two times the rate. It’s also more profitable, generating 2.68 times the revenue per ad than non-targeted advertising, according to the Network Advertising Initiative.

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  • 7 10.25.10

    The Future of Web Design is Now

    Ryan Barresi

    ScreensSo what does that mean?

    In order to stay relevant, designers, developers, and clients need to start thinking about the Web in a whole new way.

    There are three specific catchphrases that are going to help usher in this new era: HTML5, Progressive Enhancement, and Responsive Design. These are the foundations upon which Web design and Web applications will build their future. Bold statement? Sure is. Keep reading—I’m full of them. And on that note, feel free to contradict me; I’m willing to learn. More

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  • 0 09.21.10

    Never Too Big to Socialize

    David Loewy

    socialize_1

    “So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates. More

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  • 1 08.02.10

    Monocle Smile

    Marc Acosta

    Old Spice

    A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough. With every tweet your followers are reminded of your existence, and if you are lucky enough, they may even click through to any links you provide. But harnessing the power of social media in a carefully orchestrated campaign utilizing all the major platforms? That’s an entirely different proposition – and quite a feat if it can be pulled off. Despite the challenge, that’s exactly what the creative team behind Old Spice did.

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  • 1 07.19.10

    8 Steps to a Smarter Blog

    Casey Bartholomew

    8-steps-to-a-smarter-blog

    Having a blog has become as essential as having a website. Everyone from the housewife down the block to the Fortune 500 company on Fifth Avenue has a blog. According to BlogPulse.com, there were 126 million (and counting…) blogs in 2009. This sudden burst of blogs has been made possible with applications such as Wordpress, Blogger, and Tumblr—which allow novices to whip up their own blogs in minutes.

    However, not all blogs are created equal. If you don’t keep up with blogging trends, and think in a smart way about your blog, you may be lumped into the 126 million (and counting…) blogs and go totally unnoticed—and that would be a bummer!

    Here are some tips to make your blog more intelligent:

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  • 0 04.28.10

    In e-commerce we trust

    David Loewy

    ecommerce_photo

    If you own a successful brick-and-mortar store, you’ve built it by providing high-quality products or services to your customers. You’ve earned their trust for a variety of reasons: they found what they needed, they like your prices, their friends shop with you, you’ve been around for years…and so on. So how do you build the same trust and confidence with an online store? More

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  • 1 01.05.10

    What’s your web grade?

    Donald May

    webgrade

    Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader. More

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  • 1 12.14.09

    I want my “open” Web TV

    David Loewy

    web_tv

    When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big box with a wired keyboard that made your TV into a monitor for accessing the Internet. Microsoft bought WebTV, but it never took off; it was very clumsy, with a bad browser among other shortcomings (not surprising). Now here we are in 2010, and you can plug your ethernet cable or wi-fi into your TV. Presto, you’re on the Web—sort of. More

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  • 1 12.01.09

    Cyber monday everyday

    Marc Acosta

    mobile shopping

    Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay. More

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  • 1 11.18.09

    Social brand continuity

    David Loewy

    social_blog_art1

    Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of best practices, and advocacy. The conference was billed as an “un”conference, which made the event conversational, collaborative—and at times a little too “un”structured. Still, it was a good experience. More

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