Usability

  • 1 07.19.10

    8 Steps to a Smarter Blog

    Casey Bartholomew

    8-steps-to-a-smarter-blog

    Having a blog has become as essential as having a website. Everyone from the housewife down the block to the Fortune 500 company on Fifth Avenue has a blog. According to BlogPulse.com, there were 126 million (and counting…) blogs in 2009. This sudden burst of blogs has been made possible with applications such as Wordpress, Blogger, and Tumblr—which allow novices to whip up their own blogs in minutes.

    However, not all blogs are created equal. If you don’t keep up with blogging trends, and think in a smart way about your blog, you may be lumped into the 126 million (and counting…) blogs and go totally unnoticed—and that would be a bummer!

    Here are some tips to make your blog more intelligent:

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  • 0 04.28.10

    In e-commerce we trust

    David Loewy

    ecommerce_photo

    If you own a successful brick-and-mortar store, you’ve built it by providing high-quality products or services to your customers. You’ve earned their trust for a variety of reasons: they found what they needed, they like your prices, their friends shop with you, you’ve been around for years…and so on. So how do you build the same trust and confidence with an online store? More

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  • 0 04.06.10

    iPhone, iVerizon?

    Casey Bartholomew

    iphone

    I’m a Verizon girl. I love having my cable, Internet, phone, and mobile service all under one roof. If I could buy my music or groceries from Verizon, I would. What’s troubled me recently is my curiosity about and envy of those iPhone owners who have all the coolest and most useful apps and features at their fingertips. More

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  • 6 01.27.10

    Oops Marketing

    David Loewy

    Oops Marekting

    There seems to be another scammy trend brewing in email marketing. Recently I’ve been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement. I like to forgive and forget as much as the next guy, but when the apology requested is nothing more than a trick to get me to open an email, I’m opting out. More

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  • 1 12.01.09

    Cyber monday everyday

    Marc Acosta

    mobile shopping

    Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay. More

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  • 3 11.03.09

    Dangerous curves ahead

    Matt Kaye

    Dangerous Curves Ahead

    I’ve worked at Loewy Design for five years, and over time I’ve noticed a growing trend in requests for content management systems (CMS). After building out a handful, I noticed another trend that struck me as odd. Some of the clients wanted me to make edits to their sites post-launch, even though I had just handed them a fully functional, easy-to-use CMS. More

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  • 0 10.27.09

    A dark cloud on the horizon

    Marc Acosta

    A dark cloud on the horizon

    The relentless commercials for remote backup almost had me convinced to retire my arcane system of external usb drives and cases of DVDs on my bookshelf. Then a couple of weeks ago that little bit of doubt I was feeling became a reality for users of the T-Mobile Sidekick when a server failure at Microsoft’s Danger division left them holding a dataless hunk of plastic. Sidekicks rely on the servers at Danger to store things like contacts, photographs, notes, to-do-lists and other important user data. Sidekick users could do little but wait for Microsoft to restore the data. The interruption was so bad that T-Mobile temporarily stopped selling Sidekicks.

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  • 9 09.08.09

    Those digi-page-flipping-magazine things

    David Loewy

    digi_blog

    Recently a client asked us for our opinion on a Digimag (or whatever-you-call-it) service called Ceros. I’ve seen this technology grow in popularity over the years, and I have to admit Ceros has taken it to a higher plane. Their product and experience is rich with video, animation and interactivity – but so what. More

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  • 0 07.09.09

    Was it Worth a redesign?

    David Loewy

    worth

    If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department. More

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  • 0 06.30.09

    A question of mobility

    Marc Acosta

    websites - eat here or to go

    With the recent release of the iPhone 3GS and Palm Pre, the lure to take your site mobile will be stronger than ever—but should you? More

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