http://www.loewy.com The blog of Loewy Design Wed, 18 Aug 2010 14:27:37 +0000 http://backend.userland.com/rss092 en Your flaky freelance designer has abruptly closed up shop to go backpacking across Europe, leaving you without any assets or files from your business collateral or website. After partnering with a new, reliable agency, you need to track down your favorite stock photos used in all of your business collateral–but how? Instead ... http://www.loewy.com/the-easy-way-to-track-down-a-stock-image/ A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough. With every tweet your followers are reminded of your existence, and if you ... http://www.loewy.com/monocle-smile/ Having a blog has become as essential as having a website. Everyone from the housewife down the block to the Fortune 500 company on Fifth Avenue has a blog. According to BlogPulse.com, there were 126 million (and counting…) blogs in 2009. This sudden burst of blogs has been made possible ... http://www.loewy.com/8-steps-to-a-smarter-blog/ I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my ... http://www.loewy.com/success-can-be-designed/ If you own a successful brick-and-mortar store, you’ve built it by providing high-quality products or services to your customers. You’ve earned their trust for a variety of reasons: they found what they needed, they like your prices, their friends shop with you, you’ve been around for years…and so on. So ... http://www.loewy.com/in-e-commerce-we-trust/ I'm a Verizon girl. I love having my cable, Internet, phone, and mobile service all under one roof. If I could buy my music or groceries from Verizon, I would. What's troubled me recently is my curiosity about and envy of those iPhone owners who have all the coolest and ... http://www.loewy.com/iphone-iverizon-2/ There seems to be another scammy trend brewing in email marketing. Recently I’ve been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement. I like to forgive and forget as much as the next guy, but when the apology requested is nothing more ... http://www.loewy.com/oops-marketing/ Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The ... http://www.loewy.com/whats-your-web-grade/ When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big box with a wired keyboard that made your TV into a monitor for accessing ... http://www.loewy.com/i-want-my-open-web-tv/ Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay. Like the DVR did away with having to clear your schedule to ... http://www.loewy.com/cyber-monday-everyday/