http://www.loewy.com The blog of Loewy Design Thu, 03 Nov 2011 20:36:01 +0000 http://backend.userland.com/rss092 en Social media have become an essential part of the marketing toolkit and must work in tandem with other media to help you achieve your overall marketing objectives. Endless choices make it difficult to make the right decisions. Companies frequently get lost in the clutter of social trends, leading to the ... http://www.loewy.com/overcome-social-insanity/ Have you ever had those projects – or clients – that seemed to shift or change direction every few days, regardless of how hard you tried to stick to the original roadmap? Projects where the client kept making suggestions or changing their mind, kept adding to the scope (though not ... http://www.loewy.com/driving-web-development-from-the-back-seat-2/ With its ability to target consumers based on their actual shopping preferences, behavioral advertising has become a very popular tool among marketers and retailers. And the behavioral targeting trend shows no signs of slowing down, being applied not only to traditional online marketing campaigns but to mobile marketing as well. ... http://www.loewy.com/the-inside-track-on-good-behavior/ So what does that mean? In order to stay relevant, designers, developers, and clients need to start thinking about the Web in a whole new way. There are three specific catchphrases that are going to help usher in this new era: HTML5, Progressive Enhancement, and Responsive Design. These are the foundations upon ... http://www.loewy.com/the-future-of-web-design-is-now/ “So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates. To get on the ... http://www.loewy.com/never-too-big-to-socialize-2/ If you're like me, the week after Labor Day feels like the start of a new year. We're done with vacations, the kids are back in school and a new season is just around the corner. September's all about new beginnings – it's a launch pad for fresh ventures and ... http://www.loewy.com/new-faces-at-loewy-design/ Your flaky freelance designer has abruptly closed up shop to go backpacking across Europe, leaving you without any assets or files from your business collateral or website. After partnering with a new, reliable agency, you need to track down your favorite stock photos used in all of your business collateral–but how? Instead ... http://www.loewy.com/the-easy-way-to-track-down-a-stock-image/ A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough. With every tweet your followers are reminded of your existence, and if you ... http://www.loewy.com/monocle-smile/ Having a blog has become as essential as having a website. Everyone from the housewife down the block to the Fortune 500 company on Fifth Avenue has a blog. According to BlogPulse.com, there were 126 million (and counting…) blogs in 2009. This sudden burst of blogs has been made possible ... http://www.loewy.com/8-steps-to-a-smarter-blog/ I have always had the belief that design was a utopian endeavor to be undertaken by the smartest people in the world to solve problems. That designers were by nature helping the world evolve toward better, more beautiful, more sustainable, and more useful artifacts and services. I believe in my ... http://www.loewy.com/success-can-be-designed/