http://www.loewy.com The blog of Loewy Design Wed, 27 Jan 2010 16:13:54 +0000 http://backend.userland.com/rss092 en There seems to be another scammy trend brewing in email marketing. Recently I’ve been receiving email promotions from brands with subject lines apologizing for a mistake or retracting a misstatement. I like to forgive and forget as much as the next guy, but when the apology requested is nothing more ... http://www.loewy.com/oops-marketing/ Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The ... http://www.loewy.com/whats-your-web-grade/ When I was a creative director at HomePC magazine back in the early ’90s, there were lots of articles making predictions about the convergence of PCs, TV, and telecom. Along came WebTV in ’96, a big box with a wired keyboard that made your TV into a monitor for accessing ... http://www.loewy.com/i-want-my-open-web-tv/ Black Friday & Cyber Monday may have come and gone but the spending season has just begun and if you have an iPhone, as nightmarish as it may seem, every minute of every day can be Cyber WhateverDay. Like the DVR did away with having to clear your schedule to ... http://www.loewy.com/cyber-monday-everyday/ I truly love this time of year. Getting together with family and friends. Sharing a fantastic meal (my wife is a wiz in the kitchen). Even the hustle and bustle of shopping doesn’t get me down. I don’t think we have Thanksgiving often enough. We should have it every few ... http://www.loewy.com/thanks/ Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of best practices, and advocacy. The conference was billed as an “un”conference, which made the event conversational, collaborative—and at times ... http://www.loewy.com/social-brand-continuity/ We may have only moved up one floor but a lot has changed. We tried to document as much of the design and construction process as we could and created a video to share with you. Check it out... When sending us mail, delivering pizzas or just dropping by to ... http://www.loewy.com/movin-on-up/ I’ve worked at Loewy Design for five years, and over time I’ve noticed a growing trend in requests for content management systems (CMS). After building out a handful, I noticed another trend that struck me as odd. Some of the clients wanted me to make edits to their sites post-launch, ... http://www.loewy.com/dangerous-curves-ahead/ The relentless commercials for remote backup almost had me convinced to retire my arcane system of external usb drives and cases of DVDs on my bookshelf. Then a couple of weeks ago that little bit of doubt I was feeling became a reality for users of the T-Mobile Sidekick when ... http://www.loewy.com/a-dark-cloud-on-the-horizon/ In a previous post, I talked about trimming the fat from content. But let’s face it: trimming the fat assumes you had good meat to start with. In a world where people have precious little time, if you’re thinking site redesign, content strategy has to be a main priority. I’ve ... http://www.loewy.com/strategy-is-king/