Comments on: Oops Marketing

By: Nikhil M. Sane

Nikhil M. Sane — Wed, 30 Jun 2010 06:47:05 +0000

This Marketing strategy(?) spares no one.

But I just can’t send all these emails to trash thinking that I may really miss an important message from a company I am doing business with.

Maybe I’ll learn to spot these ‘almost spam’ emails and other ‘important announcements’ once I gain enough experience by opening them!

Nice one David, Thanks!!

By: Chris Slowik

Chris Slowik — Fri, 12 Mar 2010 22:04:08 +0000

Yea, I’ve seen this too. I personally think its a pathetic and ultimately counter-productive attempt to snag me as a customer.

I’ve also seen emails recently that say some garbage about a shipping error, or similar subject. I just never open them when its a company that I’m not currently doing business with =]

By: David Loewy

David Loewy — Thu, 11 Mar 2010 17:01:59 +0000

Thanks for confirming that I’m not alone on this one Mark!
Hopefully marketers will steer clear of quick-n-easy returns and focus more on long-term relationship building. The only way to go.

By: Mark

Mark — Thu, 11 Mar 2010 16:19:39 +0000

One thing that amazed me about this whole trend is how quickly it propagated across the online advertising business.

A friend that helps me with SEO referred me to this BLOG based my very same complaint to him on how odd it was that in one week, I got over a half dozen of these “oops” or “Sorry, try again” emails from companies that I trusted. I also work in real estate, so I am used to this type of aggressive marketing from certain types of individuals but not the established national companies. One office supply company that I use really surprised me.

I too agree that it undermines the trust and brand loyalty for a company.

By: David Loewy

David Loewy — Fri, 19 Feb 2010 02:40:20 +0000

Thanks for your comment Erin. My search marketing reference above was a suggestion on how Trip Advisor could further promoted its Traveler’s Choice awards. Possibly with a pay-per-click campaign.

You bring up a good point though, social media marketing such as tweeting the story, posting YouTube videos or Facebook updates could also drive the traffic they seemed desperate for.

Email apologies are fine provided that they are sincere and not a way to boost open rates.

Lastly, take control of your clients email blasts to ensure test flights and A/B testing. They’ll thank you later when you prove better results.

By: Erin Leitten

Erin Leitten — Fri, 19 Feb 2010 02:03:34 +0000

Had a similar issue the other day with a client. Due to budget cuts, they have opted to use templates that we have created for them. They are suppose to send a test email before releasing but did not. Needless the say, when we and the database received it, it was erroneous everywhere. We of course suggested if they were to resend it, it include an apology.

Appreciate your post, haven’t shared the same experience regarding other apology emails, at least none have entered my inbox, but getting to the point in the subject line is agreeable and optimal.

Could you elaborate on how you would define search marketing? Social? Contextual ?

Love to hear more…thanks for sharing.