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	<title>Comments on: Social brand continuity</title>
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	<description>The blog of Loewy Design</description>
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		<title>By: Andrew Hayes</title>
		<link>http://www.loewy.com/social-brand-continuity/comment-page-1/#comment-203</link>
		<dc:creator>Andrew Hayes</dc:creator>
		<pubDate>Thu, 03 Dec 2009 15:35:34 +0000</pubDate>
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		<description>Actively engaging in tweeting is something that every business should be doing. But it&#039;s kind of like exercise, even though we know it is important, most people, for one reason or another, just don&#039;t get to it. The solution for many people is to hire a personal trainer.  In a way, Helloewy&#039;s recommendation of pre-writing 20 tweets for a company is like having a personal trainer for social media.  I like it!</description>
		<content:encoded><![CDATA[<p>Actively engaging in tweeting is something that every business should be doing. But it&#8217;s kind of like exercise, even though we know it is important, most people, for one reason or another, just don&#8217;t get to it. The solution for many people is to hire a personal trainer.  In a way, Helloewy&#8217;s recommendation of pre-writing 20 tweets for a company is like having a personal trainer for social media.  I like it!</p>
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