“So where do we start?” This is a good question to ask before jumping into social media. Many companies have already started without knowing it, and others are so paralyzed by the fear of exposure or lack of control that they never get out of the gates. More
A social media strategy is almost a requirement at this point for any commercial brand. For most, the common combination of a Twitter and Facebook account fed with frequent posts is usually enough. With every tweet your followers are reminded of your existence, and if you are lucky enough, they may even click through to any links you provide. But harnessing the power of social media in a carefully orchestrated campaign utilizing all the major platforms? That’s an entirely different proposition – and quite a feat if it can be pulled off. Despite the challenge, that’s exactly what the creative team behind Old Spice did.
Earlier this month I attended the Society of Digital Agencies (SoDA) conference in New York. The mission of SoDA is to advance the profession of digital marketing through education, discussions of best practices, and advocacy. The conference was billed as an “un”conference, which made the event conversational, collaborative—and at times a little too “un”structured. Still, it was a good experience. More
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