Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader. More
Okay, imagine you’re on a trip and every sign you come across, instead of indicating “Turn Here,” has a two-paragraph explanation of exactly what to do. It describes the radius of the turn, the precise speed at which the turn should be approached, and so forth.
Now imagine your website as a road. What directions are you giving your visitors? Are you getting them from point A to point B quickly and effectively? Too often, websites are filled with verbose copy that will never be read. So in an effort to get our websites in shape we need to trim the fat. More
If you haven’t seen it yet, Worth recently redesigned their website. Back in my magazine publishing days, I was a big fan of Worth from a design and editorial point of view. They consistently produced provocative covers and nicely designed features, and used innovative illustration. The new online version is a bit of a disappointment, especially in the innovation department. More
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