Just before the holiday we received my oldest son’s current school progress report. (Thankfully he is a good student and always does well.) This reminded me of a useful tool I’ve found to help measure websites with regard to best practices for search engine optimization (SEO) and web marketing. The tool is the Website Grader.
This tool essentially scans your site for common HTML related to best SEO practices. It combines that data with other data from around the web, such as the web ranking in Google, the number of inbound links on your site, and where your site stands in relation to social media. It then generates an overall grade and a summary report.
Using a tool like this can help you gauge your site’s current rank and determine where you can most effectively put additional resources and time to improve the SEO of your site, and also to get more inbound traffic and converted leads.
Here are some screen shots of what you can expect if you use the tool to generate a report.
After entering your URL, you get a summary grade for your site:
The grader tracks on-page SEO:
It also tracks off-page SEO:
It determines whether you have a blog, and if you do, grades it:
It analyzes what’s happening on your site with regard to social media:
It helps you track information about your competitors’ sites:
Finally, the grader looks at the forms on your site that help convert visitors to leads:
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